BAMM
A visual thinking company™
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About BAMM
A visual thinking company
BAMM is a visual research agency. We formed in 2007 with two clear objectives: deliver ethnographic and qualitative research grounded in reality, and present the findings in a fresh, transparent and inspiring way.
Our multidisciplinary process reveals valuable consumer and market insights and inspires clear decision-making. With a team of more than 17 researchers, ethnographers, photojournalists, videographers and designers, we deliver a rich, colourful and detailed understanding of your consumer. We call this process Visual Thinking.
We work across a broad spectrum of industries, including telecommunications, automotive, youth, drinks, FMCG, fashion, financial, food, entertainment, media and retail.
Videos: Showreel
Matt Baker
Matt Baker is founder and creative director. Matt is responsible for driving BAMM's creative vision, working closely with the teams of researchers, photojournalists, videographers, editors, designers and web developers. His passion for photojournalism, brands and consumers inspired Visual Thinking. Matt has helped clients like Nokia, Nike and O2 understand their audiences better.
Before starting BAMM, Matt worked in advertising planning for 8 years. In 2000, he trained as a professional photojournalist and went on to work for several major newspapers including The Guardian and Daily Express.
Anthony Martin
Anthony Martin is founder and managing director. Anthony is responsible for driving the company strategy, understanding client needs and building long-term relationships.
He works closely with the researchers, ethnographers, consultants and data analysts to deliver the vision of Visual Thinking. Anthony has helped clients like P&G, Bacardi and Unilever interrogate consumer cultures across the world.
Anthony's previous experience was in advertising at agencies including Ogilvy & Mather, Leagas Delaney and Miles Calcraft Briginshaw Duffy. He helped launch Opodo travel service, Hyundai's 5 year warranty and worked on several award winning campaigns for the Metropolitan Police.
Our Process
Capture: we look at the full picture
We take in every detail of our respondent's lives, creating a holistic picture of what they do not what they say they do.
We view their world from multiple perspectives: spending time with their friends, family and colleagues to give a more nuanced and balanced understanding of their behaviour and needs. We talk to opinion leaders and industry experts to contextualise the findings.
Analyse: we synthesise and cross-reference
Video, audio, photographs, interviews and observations are cross-referenced, distilled and synthesised with other data sources for evaluation. Our visual workshops show patterns and creative opportunities. Our collaborative process results in more motivating and intuitive conclusions.
Share: we inspire our clients
We give our clients well-rounded and impactful findings from the rich and multi-layered content we have collected.
We bring the insights to life in short films, audio slideshows, vox-pops or still images. We create a set of assets that can be shared to a wide audience to guide clear strategic thinking.
Investigating community bonding rituals around the world
Nokia Communities
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Nokia was looking to gain insight into how small groups of friends and family members bond together. Nokia wanted to understand the small details of consumers' lives, the role of technology and how it is used to keep in contact with close friends and family.
Global insights, local knowledge
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Nokia is a truly global brand that needs global insights, balanced with an 'on the ground' understanding of individual markets. What are the universal ways in which we all bond? What are the discrete habits that are only found in different markets?
We visited three countries that had different rules of social etiquette: China, UK and Nigeria. We immersed ourselves within a specific community for an entire week in each market, observing and recording first hand their bonding behaviours.
Rich level of detail
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We provided Nokia with a rich, visual debrief including photojournalism, cultural films and a written report. These outputs mapped out a multitude of in-depth examples concerning how different cultures bond.
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"Thanks to the wonderful guys at BAMM, we managed to locate and film a unique set of people. The power of authentic and emotive human stories was matched only by the evocative settings which BAMM found for us. We hit upon a great insight as a result of the work, and will take it to market in our coming campaigns"
Nokia, Joanne Savage, Director Global Campaign Creation
Contact BAMM
A visual thinking company
General
- BAMM 55-57 Rivington Street London EC2A 3QA
- T: +44 (0) 20 7036 9740
- E: info@bammlondon.com
- Please direct specific enquiries to:
- New Business
- Recruitment
- Freelancers